Monthly Archives

October 2013

Content makes a comeback as the foundation of marketing success

By | Content Marketing, Online Strategy | No Comments

  Have you got your head around the buzz about content marketing yet? It took me a while. The urgent calls for social media marketing, repurposed content, online, below the line, SEO content, block-buster blogging and so forth can be bewildering. My aha! moment came from Doug Leather, Jo’burg-based international consultant on customer-centric business models. The primary route to customer…

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