Monthly Archives

January 2017

User experience UX and User friendly

5 hacks to a user-friendly website for higher marketing ROI.

By | Featured blogs, Online Strategy, Websites | No Comments

“Customer experience isn’t an expense. Managing customer experience bolsters your brand.” – Stan Phelps By Elaine Dodge Why use detailed and creative photos to boost user experience (UX)? #1:  Your user-friendly website has attractive and/or thought-provoking photography or illustrations. There’s nothing worse than opening up a site and seeing the same bland, boring stock photography you’ve seen a hundred times…

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User experience

Ask not what your website can do for you but what it can do for the customer: the role of website metrics in determining website user experience

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“Get closer than ever to your customer. So close in fact that you tell them what they need well before they realise it.” – Steve Jobs By Elaine Dodge A customer votes with his feet. Every time. You may have the best looking store on the planet, but if your customer’s experience in your store is unpleasant he won’t come…

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website user experience ux james bond

James Bond vs a supermodel: How it affects your website user experience (UX)

By | Featured blogs, Online Strategy, Websites

Is being beautiful all that matters? A beautiful website is great. It’s a bit like having a supermodel as your significant other. But looks only go so far. With no depth of character and brains behind the beauty, even supermodels pall after a while. Similarly, your website can’t only be attractive. It must also have depth and usability (UX). What…

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Websites

3 ways to sabotage your website

By | Online Strategy, Websites | No Comments

By Marc Pienaar I’ve had many clients who are on their third or fourth website overhaul. They’ve spent a ton of money on design and redesign, development and redevelopment. They’ve reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting… And it’s still not working. All of these things are important aspects of a successful online presence….

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Best practices in website lead generation: 5 things to ask yourself before you build your website

By | Featured blogs, Online Strategy, Websites

Have you looked at what your competitors are doing about lead generation on their websites lately? Chances are that some of them will have sophisticated and engaging websites that are doing a highly effective marketing job.  You can quite easily achieve this as well – but then you need to discard any preconceptions you may have about doing a simple…

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