Author: Colleen Lewis

Does your content support the customer journey?

My writing experience started in the days of the manual typewriter and wax-paper stencils (hands up who remembers the Roneo and Gestetner machines?) So I honed my skills on traditional business content – like brochures, reports, press releases, catalogues and product manuals. Traditional copywriting was the exclusive and prestigious terrain of wordsmiths and journalists; some [...]
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Why being authentic and credible as a marketing company matters

When we were deciding on our tagline, we took the adage, ‘Begin as you mean to continue’ to heart. We live in a country where the majority of people haven’t had the opportunities others have enjoyed. Many, through no fault of their own, have been marginalised. It’s very fashionable to want to be seen as [...]
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5 Reasons Why You Should Never Ask Your Graphic Designer to Show You How To Do It

Today, thanks to all the free software available, everyone can be a ‘designer’. If you are just starting out and you don’t have the budget to pay a professional designer, the free software can be a God-send. There are countless design blogs to guide you through the basics, from which fonts work well together, to […]

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