Category

Content Marketing

Website Content, Google

Website Content – Why is high quality so important?

By | Content Marketing, Featured blogs, Online marketing, Websites | No Comments

Beware the web developer who says, “Just send me your content.” If you’re going to write your own website content, you’d better first make sure that you understand the quality that Google wants before you let loose your creative muse. So why should you care about Google’s demands? First, because Google has cornered 60% of the market for desktop searches…

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Copywriting for online marketing & target audience analysis

Copywriting for online marketing: Writing for your target audience

By | Content Marketing, Featured blogs, Online marketing, Online Strategy | No Comments

Are you struggling to find the right customers? Perhaps you’re marketing to the wrong audience. Online Content 101: The only audience you should be writing for on your website, blogs and social media is your customers. Tell your customers what they want to hear. Give them what they want. But first be sure that you understand your target market. Once…

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What’s the big deal with SEO copywriting?

By | Content Marketing, Featured blogs, Websites | No Comments

Unlocking the power of keywords Like the advent of TV starlets on the small screen, search engine optimisation (SEO) has risen in prominence as the internet advances onto every desktop, tablet and smart phone across the globe. All in the cause of appeasing the search engines, gods of the online world. Google, the über god, dominates internet search – whatever…

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Three Master Tips on using LinkedIn to generate new leads

By | Content Marketing, Online Strategy, Social Media

Previously, we spoke about how essential it is to ensure your LinkedIn profile is perfect if you want to  generate business leads. Now, you need to start ‘working the room’. It’s essential to ‘work the room’ correctly if you want to generate business leads from LinkedIn. The old fashioned ‘spray and pray’ approach isn’t working out there in the traditional…

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