Category

Online Strategy

5 Reasons Why You Should Never Ask Your Graphic Designer to Show You How To Do It

By | Online marketing, Online Strategy, Websites | No Comments

Today, thanks to all the free software available, everyone can be a ‘designer’. If you are just starting out and you don’t have the budget to pay a professional designer, the free software can be a God-send. There are countless design blogs to guide you through the basics, from which fonts work well together, to how to manipulate pictures and…

Read More
Digital Analytics

Simple guidelines to understanding digital analytics

By | Featured blogs, Online marketing, Online Strategy, Social Media | No Comments

Digital Analytics drives your online marketing performance! “Digital analytics” sounds quite intimidating, right?! Two words to avoid like the plague. Sorry to say, these are two words you must embrace if you want to ensure you bring the right customers to your door. That been said, let’s break it down and learn what digital analytics is all about. WHAT IS…

Read More
Copywriting for online marketing & target audience analysis

Copywriting for online marketing: Writing for your target audience

By | Content Marketing, Featured blogs, Online marketing, Online Strategy | No Comments

Are you struggling to find the right customers? Perhaps you’re marketing to the wrong audience. Online Content 101: The only audience you should be writing for on your website, blogs and social media is your customers. Tell your customers what they want to hear. Give them what they want. But first be sure that you understand your target market. Once…

Read More
Google Analytics Alternative