Online Strategy

website user experience ux james bond

James Bond vs a supermodel: How it affects your website user experience (UX)

By | Featured blogs, Online Strategy, Websites

Is being beautiful all that matters? A beautiful website is great. It’s a bit like having a supermodel as your significant other. But looks only go so far. With no depth of character and brains behind the beauty, even supermodels pall after a while. Similarly, your website can’t only be attractive. It must also have depth and usability (UX). What…

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3 ways to sabotage your website

By | Online Strategy, Websites | No Comments

By Marc Pienaar I’ve had many clients who are on their third or fourth website overhaul. They’ve spent a ton of money on design and redesign, development and redevelopment. They’ve reinvented their brand voices, hired new online marketers, run PPC campaigns, started tweeting… And it’s still not working. All of these things are important aspects of a successful online presence….

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Best practices in website lead generation: 5 things to ask yourself before you build your website

By | Featured blogs, Online Strategy, Websites

Have you looked at what your competitors are doing about lead generation on their websites lately? Chances are that some of them will have sophisticated and engaging websites that are doing a highly effective marketing job.  You can quite easily achieve this as well – but then you need to discard any preconceptions you may have about doing a simple…

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Content Marketing

Match your marketing plan to your sales funnel

By | Featured blogs, Online Strategy | No Comments

Sales funnel methodology is an ideal match for online marketing. If you’re hanging with other business people you’ve probably had conversations about the importance of marketing online and sales funnels. If this makes you feel a little out of your depth, don’t stress. Here we explain how the concept of a sales funnel is a simple and very effective strategy…

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5 Bad Habits You Must Avoid On LinkedIn

By | Online Strategy, Social Media

If you’ve been following our discussion on how to use LinkedIn to generate new leads you will have discovered our Master Tips on how to setup your profile correctly, how to work the room, and how to build relationships with your connections. That’s a lot of To Do’s. Today, we’re talking about the Do Not’s. Here are 5 bad habits…

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Three Master Tips on using LinkedIn to generate new leads

By | Content Marketing, Online Strategy, Social Media

Previously, we spoke about how essential it is to ensure your LinkedIn profile is perfect if you want to  generate business leads. Now, you need to start ‘working the room’. It’s essential to ‘work the room’ correctly if you want to generate business leads from LinkedIn. The old fashioned ‘spray and pray’ approach isn’t working out there in the traditional…

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