Category

Online Strategy

Is Facebook the right place to engage with customers for your South African business?

By | Content Marketing, Online Strategy, Social Media

When it comes to choosing which social media platform is best for generating leads, it may be difficult for you to decide which platforms are best suited to your needs. We often get asked whether Facebook is the right place. The answer is that it depends on where your customers are. If your customers are on Facebook, your business should…

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5 common mistakes in social media business strategies

By | Content Marketing, Online Strategy, Social Media

Are you feeling frustrated because your social media campaign isn’t generating leads for your business? Most South African businesses still have a lot to learn about using social media to generate business leads. So before you abandon ship completely, look at this stat: Compared to outbound (traditional) marketing, social media has a 100% higher lead-to-close rate. You can’t argue that,…

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5 Reasons why you may be failing to get leads on social media

By | Content Marketing, Online Strategy, Social Media

So you’ve put your brand out there on the big social media billboard but you haven’t generated one lead. And you’re beginning to doubt whether social media for business really works in South Africa. Actually, social media for business is not about selling your brand or making a sale. It’s gathering information about your potential customers and providing them with…

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Why aren’t you using social media to generate leads for your business in South Africa?

By | Content Marketing, Online Strategy, Social Media

Social media is one of the best advertising platforms ever created.  People talk to each other anyway. Now, they do it all on social media. Word-of-mouth, or in this case, word-of-mouse is the best advertising a company can get. It’s a great tool for bringing in new business. It’ll morph into different versions of itself, but social media is here…

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20 bare basics for your website

By | Online Strategy, Websites | No Comments

Reality checklist for what to put on your website Do you wonder why you can’t get traffic to your website? Or have you decided to build your own website using an online template? Or are you working with an inexperienced web designer? Maybe you’ve decided that you can cut costs by writing the content yourself. Then at least give it…

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Content makes a comeback as the foundation of marketing success

By | Content Marketing, Online Strategy | No Comments

  Have you got your head around the buzz about content marketing yet? It took me a while. The urgent calls for social media marketing, repurposed content, online, below the line, SEO content, block-buster blogging and so forth can be bewildering. My aha! moment came from Doug Leather, Jo’burg-based international consultant on customer-centric business models. The primary route to customer…

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