Category: Websites

Does your content support the customer journey?

My writing experience started in the days of the manual typewriter and wax-paper stencils (hands up who remembers the Roneo and Gestetner machines?) So I honed my skills on traditional business content – like brochures, reports, press releases, catalogues and product manuals. Traditional copywriting was the exclusive and prestigious terrain of wordsmiths and journalists; some [...]
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5 Reasons Why You Should Never Ask Your Graphic Designer to Show You How To Do It

Today, thanks to all the free software available, everyone can be a ‘designer’. If you are just starting out and you don’t have the budget to pay a professional designer, the free software can be a God-send. There are countless design blogs to guide you through the basics, from which fonts work well together, to […]

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