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Websites

5 Reasons Why You Should Never Ask Your Graphic Designer to Show You How To Do It

By | Online marketing, Online Strategy, Websites | No Comments

Today, thanks to all the free software available, everyone can be a ‘designer’. If you are just starting out and you don’t have the budget to pay a professional designer, the free software can be a God-send. There are countless design blogs to guide you through the basics, from which fonts work well together, to how to manipulate pictures and…

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What to Look For When Choosing a Hosting Company

By | Online marketing, Websites | No Comments

What are your requirements? Generally, hosting is going to be provided in a Shared or Dedicated Server environment. Unless you specifically choose a dedicated server, your website will be hosted on a shared server. Which means there could be hundreds of websites sharing the same server resources with you. This affects performance. It also carries potential security risks. If you…

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Ensuring Great Brand Experience on a Business Website

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When your company’s website has to compete with hundreds of other websites within your market sector or geographical location, how do you stand out from your competitors and enhance brand loyalty? We encourage our clients to identify their brand personality and think about how this can be conveyed in the digital space. Usually, four factors need to be taken into…

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Website Content, Google

Website Content – Why is high quality so important?

By | Content Marketing, Featured blogs, Online marketing, Websites | No Comments

Beware the web developer who says, “Just send me your content.” If you’re going to write your own website content, you’d better first make sure that you understand the quality that Google wants before you let loose your creative muse. So why should you care about Google’s demands? First, because Google has cornered 60% of the market for desktop searches…

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What’s the big deal with SEO copywriting?

By | Content Marketing, Featured blogs, Websites | No Comments

Unlocking the power of keywords Like the advent of TV starlets on the small screen, search engine optimisation (SEO) has risen in prominence as the internet advances onto every desktop, tablet and smart phone across the globe. All in the cause of appeasing the search engines, gods of the online world. Google, the über god, dominates internet search – whatever…

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UX & UX Design

Exploding 4 Myths About the website user experience (UX) & UX Design

By | Featured blogs, Online Strategy, Websites | No Comments

“Myths are a waste of time. They prevent progression.” – Barbara Streisand By Elaine Dodge Your Website is Your Electronic Business Card Today, it’s probably more important to have a website than it is to have a business card – although you should have both. A website tells potential clients, whom you’ve never met, much more than a business card…

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