You’ve spent good money on your website, getting the design exactly right, putting in content that will entice potential customers, placing all the right calls to action in the right places.
You’ve excitedly launched it. You can’t wait to see how well it will do – how many visitors will come, how many contact requests you’ll get and, most importantly, how many sales it will drive.
And then nothing happens.
Or you’ve had a website for some time now and you’ve begun to think that it was a bit of a waste of time. It’s not performing as you’d hoped and it hasn’t made any meaningful return on investment. It’s lost its priority in your business because it’s just not working as you hoped it would.
You’d like to understand what has gone wrong, but you don’t really know where to start.
The problem is – your website is invisible
No one actually knows about your website. It’s up on the web along with millions of others, passively waiting to be stumbled upon. Unless you actively tell people about it, no one will notice it.
So how do you let people know that your website exists?
Yes, you can spend even more money on campaigns that promote your website – you can take a few street pole ads or print some promotional material.
But there is a better, cheaper way…
The stark truth of the modern-day Internet is that if your website isn’t visible on Google, you may as well not have one at all. Search engine queries are the most common way that people find websites that match what they are looking for. When they want to research products and services, they turn to Google. When they want information, they turn to Google. Google dominates the Internet.
So how do you make friends with Google?
The answer is something you’ve probably heard about: search engine optimisation, or SEO.
It’s nothing magical. It’s all about doing many little things right on your website to convince Google that your website is worth showing in its search results. It’s about building authority in your market and demonstrating value. And it really helps to have great content.
How do you find out what to do to your website to make it Google-friendly?
If you’re like most people you don’t have the first idea about SEO. Sure, you’ve heard the term, but you certainly don’t know how to implement it. You don’t even know where to start.
Luckily there is a way of finding out exactly how Google-friendly your website is. A way of getting insight into what to fix, what to add, what to remove and what to improve. A way of getting a precise SEO diagnosis for your website.
It’s known as an SEO audit.
What is an SEO audit?
An SEO audit is conducted by running a set of diagnostic tools on your website. These tools compare the present state of all the elements of your website against current SEO best practice. It’s quick, easy and inexpensive.
You get a detailed report that covers every aspect of SEO, with recommendations for what to change on your website to make it more Google-friendly. It gives you powerful insights into your website and sets out exactly what you need to do to improve your SEO – and increase the likelihood that Google will show your website to searchers when they search for the products and services you offer.
It also allows you to start continuously improving your website so that it gets higher Google rankings that result in more visitors and more conversions.
And that’s how you turn an invisible website into a profitable one.