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website user experience ux james bond

James Bond vs a supermodel: How it affects your website user experience (UX)

By | Featured blogs, Online Strategy, Websites

Is being beautiful all that matters? A beautiful website is great. It’s a bit like having a supermodel as your significant other. But looks only go so far. With no depth of character and brains behind the beauty, even supermodels pall after a while. Similarly, your website can’t only be attractive. It must also have depth and usability (UX). What…

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Best practices in website lead generation: 5 things to ask yourself before you build your website

By | Featured blogs, Online Strategy, Websites

Have you looked at what your competitors are doing about lead generation on their websites lately? Chances are that some of them will have sophisticated and engaging websites that are doing a highly effective marketing job.  You can quite easily achieve this as well – but then you need to discard any preconceptions you may have about doing a simple…

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10 Really bad website mistakes

By | Featured blogs, Websites

We encounter so many bad websites. And so many developers who build bad websites. And so many business owners who waste their marketing budgets on websites that have no hope of bringing in business. So here I’m going to tell it like it is. Enough with pussyfooting around because the customer is always right – don’t do this to your…

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Content Marketing

Match your marketing plan to your sales funnel

By | Featured blogs, Online Strategy | No Comments

Sales funnel methodology is an ideal match for online marketing. If you’re hanging with other business people you’ve probably had conversations about the importance of marketing online and sales funnels. If this makes you feel a little out of your depth, don’t stress. Here we explain how the concept of a sales funnel is a simple and very effective strategy…

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5 Bad Habits You Must Avoid On LinkedIn

By | Online Strategy, Social Media

If you’ve been following our discussion on how to use LinkedIn to generate new leads you will have discovered our Master Tips on how to setup your profile correctly, how to work the room, and how to build relationships with your connections. That’s a lot of To Do’s. Today, we’re talking about the Do Not’s. Here are 5 bad habits…

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